Compliance

Comparison

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Helping companies worldwide improve marketing ROI

Compare Meiro
with Bloomreach

Meiro is a data integration-oriented CDP, featuring reverse ETL, flexible data schema, and 100% compliance with data residency requirements in any country in world.

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TOP RATED

30/31 features

On-premise hosting

Private workloads

Managed service for any public cloud

Meiro is a wall-to-wall Customer Data Platform bridging both worlds—data analytics and marketing automation. We are the only CDP offering flexible hosting on every major cloud and on-premise anywhere in the world.

Built for data residency compliance in United Arab Emirates

Our clients

say...

Go to success stories

25%

Increase in retail media revenues

The exceptional support from the Meiro team has been instrumental in our success. I highly recommend Meiro CDP to businesses aiming to optimize marketing strategies and drive growth.

Kent Len

Head of Performance Marketing, Chemist Warehouse

15%

Conversion revenue for abandoned baskets

I can honestly say that their knowledge comes from extensive experience. If I think of CDP and how it should look within the company, I truly believe that Meiro CDP is a benchmark.

Peter Tomko

Group Data Strategist, Dr.Max

Advantages of Meiro over Bloomreach

Data residency

compliance

Data is stored on the Google Cloud Platform in Belgium, the UK, and/or the USA, without private cloud or on-premise options, posing challenges for regulated markets like the Middle East, where data residency compliance is essential.

Data can be stored anywhere in the world, including in the United Arab Emirates, on all major cloud platforms and on-premise, with choices between managed service and client-controlled solutions.

Transparency

A black box due to the SaaS nature.

Provides total transparency into its architecture, every process that runs within the CDP, database access, and complete logs.

Security

Cannot deploy on-premise for maximum data control and ownership.

Bulletproof security verified by external penetration tests & scans by clients from the banking and insurance industries.

Data integration

130+ out-of-the-box integrations.

300+ maintained in & out connectors and will build new ones for customers free of charge. Supports real-time stream and batch load.

ETL/Reverse ETL

No ETL functionality.

Built-in ETL/Reverse ETL facilitates seamless real-time integration and synchronization of data across various systems.

Data cleaning
capabilities

Limited number of available structures; rigid requirements for data ingest formats.

Supporting schema-less ingestion of data, providing ultimate flexibility.

Data export

Exports and BigQuery are paid features; no native DWH.

Unlimited exports to any data storage, CRM enrichment, etc. Native real-time DWH sync with any major DWH (Snowflake, Oracle, BigQuery, MS Fabric).

Identity stitching

Identity is limited to the concept of hard and soft IDs, resulting in less accurate stitching.

Provides the most advanced graph-based ID management, allowing the use of any unique identifier from any system (PII and non-PII), achieving a complete customer profile across devices, domains, and touch points.

No-code audience builder

Yes.

Yes.

Lookalike audiences

No.

AI-driven audience extension.

Direct marketing channels

Yes.

Yes.

Customer journey builder

Yes.

Yes.

Reporting & analytics

Supports out-of-the-box dashboards and custom reporting.

Provides generative audience insights, customer journey analytics, and supports direct data exports to any BI system.

Pricing

Opaque pricing for feature add-ons combined with usage limits can increase costs unexpectedly.

Transparent pricing built only around data volume, no add-ons.

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5x

Better cost per acquisition

3x

Higher conversion
rates

160%

In CTR for
ad campaigns

The economic

impact of

Solutions across industries

For banking, financial

services and insurance

Enables creating personalized customer engagement while ensuring compliance, security, and data control.

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For retail

and e-commerce

Supports delivery of personalized customer experiences across marketing channels and programmatic advertising platforms.

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For media

and publishers

Facilitates the creation of 1st-party audience segments, enhancing user experiences and providing targeted inventories for advertisers.

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Looking for ways to improve campaign performance, find new customers, and drive revenue?

Look no further — unleash the full potential of your customer data with Meiro.

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